At the recent Search Engine Strategies conference in freezing Chicago, many of us Googlers were asked questions about duplicate content. We recognize that there are many nuances and a bit of confusion on the topic, so we'd like to help set the record straight. Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most of the time when we see this, it's unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown and -- worse yet -- linked via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries.
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How did the event go?
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What did we learn in the sessions?
When it comes to registering a domain, you have to think about how it will impact you. There are plenty of people who will tell you that. If you do a Google. Almost every single one of them is a. Why is this? SEO is critical because you want to make sure that you can be seen amongst all of the other websites that offer similar products and services as you do. Should you choose something other than. This means you need more backlinks, more positive sentiment and more of everything else — which can be very expensive. Many companies will have you believe that you can save so much money if you choose to register another domain.
The first Virtual Webmaster Unconference successfully took place on August 26th and, as promised, we'd like to share the main findings and conclusions here. As communicated before, this event was a pilot, in which we wanted to test a if there was an appetite for a very different type of event, and b whether the community would actively engage in the discussions. To the first question, we were overwhelmed with the interest to participate; it definitely exceeded our expectations and it gives us fuel to try out future iterations. Despite the frustration of many, who did not receive an invitation, we purposefully kept the event small. This brings us to our second point: it is by creating smaller venues that discussions can happen comfortably. Larger audiences are perfect for more conventional conferences, with keynotes and panels. The Virtual Webmaster Unconference, however, was created to hear the attendees' voices.