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One of the most critical components of marketing today is video. Video has become the most dominating aspect of social media and digital platforms. And it is one of the most powerful marketing tools for venues, bands, musicians and performers. Incorporating video into your online content can make a difference for your marketing efforts. In this guide, digital media expert Zena Hanna , who is the founder and CEO of Zena Digital Group , shares her expertise on how to effectively leverage video marketing for your concert or venue. As videos are a huge investment both in time and money, Hanna advises concert promoters and music venues to start by identifying their goals and determining how they want their viewers to benefit from the content. Without a consensus, you risk putting out irrelevant and low quality videos online which will not engage with your followers. Hanna says that YouTube is a great search platform to utilize when trying to increase your search ranking in Google. But to succeed, you need to do more than just upload a video.
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We very well could be inside a cliche Americana film scene as envisioned by cosmopolitan advertising agency people from New York. But the dive bar is not a movie set— years of dust from the cotton harvest of the farms nearby have caked into the wood siding outside, and those layers are too real of a detail for an art department to capture. We have come to photograph this real thing. The next day begins a year long photo project for an agriscience company, Corteva. We meet the rest of the team in our hotel lobby, unaware of the ultimate bond we will all grow into through the work and travel ahead. It was the ultimate adventure into a world often overlooked, but essential to all life as we know it— the farm. When creating the images, you may see us hanging from a plow at dusk in Oklahoma. You might find us on a skiff in Vietnam, or caught in a torrential downpour in Brazil.
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